Resume
Account Executive
Adworkshop, Lake Placid, NY (10/07 to Present).
Perform planning and management of major accounts.
Marketing Consultant
North Country School and Camp Treetops, Lake Placid, NY (6/06 to 10/07).
Fulfilled an independent contract leading this unique institution through re-branding.
Operations Manager
Swiss Acres Inn and The Chalet Restaurant, Lake Placid, NY (6/01 to 1/06).
- Improved hotel revenue 37 percent in five years.
- Doubled the value of the business.
Chief Development Officer and Foundation Executive Director
Southwest Health Center, Platteville, WI (5/99 through 6/01).
Directed marketing, business development, and strategic planning for this $17-million, 340-employee health care organization.
- Provided leadership that tranformed the organization's strategic vision.
- Directed start-up of a private foundation securing nearly $600,000 in gifts in the first 12 months.
- Directed launch of urgent care service that exceeded all financial and service goals.
- Developed n ER marketing campaign resulting in utilization increases of 40% over six months.
Marketing Product Manager
ThermoFisher (Barnstead), Dubuque, IA and Chicago, IL (2/98 to 5/99).
Fulfilled global marketing and product management responsibilities for this manufacturer of laboratory equipment products.
- Led product rationalization and cost reduction for a 25-million-dollar acquisition.
- Facilitated new product development and original equipment manufacture (OEM).
- Managed key distributor and supplier relationships for crucial core products.
Director of Marketing and Communications
Southwest Health Center, Platteville, WI (9/90 through 1/98).
Directed marketing and public relations.
- Directed start-up marketing of a home health joint venture.
- Lead improvement teams that boosted satisfaction and utilization in the ER.
- Designed and implemented innovative patient satisfaction measurement systems that became models for use in hospitals nationwide.
Writer/Researcher
American Institute of Higher Education, Taipei, Taiwan (10/87 to 1/88).
Writer/Speaker
Potomac International Corporation, Taipei, Taiwan (1/87 to 9/87).
Education
B.S. Business Administration, University of Wisconsin, Platteville—May, 1990.
B.S. Geology, University of Wisconsin, Platteville—December, 1986.
Awards & Service
- President, Platteville Chamber of Commerce, Platteville, WI—1997.
- Board of Directors, Platteville Chamber of Commerce—1992 to 1998.
- Board of Directors, Wisconsin Healthcare Public Relations and Marketing Society—1994 to 1998.
- Accreditation in the Wisconsin Healthcare Public Relations and Marketing Society—1994.
- Spotlight Communications Award, Brim Healthcare, Inc.—1996.
- Seven Communications Review Awards of Excellence and a Judges’ Choice Award, WHPRMS.