https://www.jaimecollins.com/blog daily 0.75 2024-04-07 https://www.jaimecollins.com/blog/kindness-is-for-all-seasons monthly 0.5 2021-11-22 https://www.jaimecollins.com/blog/the-time-of-our-lives monthly 0.5 2021-09-29 https://www.jaimecollins.com/blog/i-go-by-61-different-names monthly 0.5 2021-10-04 https://www.jaimecollins.com/blog/what-does-it-mean-to-look-upstream monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1613237030329-4JQDJX0FRG4HLCJBCSZR/dad+2.jpg Blog - What Does It Mean to Look Upstream? - My father, Charles W. Collins, at Yellowstone National Park, Wyoming. For decades he led groups of students on field trips through the western states, camping and backpacking and learning geomorphology and geology along the way. I was a privileged student to have gone with him on many of these trips. Tragically, a genetic pre-disposition to heart disease aggravated by a lifetime of the disease-inducing food caught up with him, and he died of a heart attack in 2002. The world deserved more of him. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1613236895214-PM5994H9TSP1DG7EAXP2/dad+1.jpg Blog - What Does It Mean to Look Upstream? - My father leading students across a stream at Great Sand Dunes National Park, Colorado. https://www.jaimecollins.com/blog/winter monthly 0.5 2022-01-04 https://www.jaimecollins.com/blog/trees monthly 0.5 2021-09-30 https://www.jaimecollins.com/blog/pandemic monthly 0.5 2021-01-10 https://www.jaimecollins.com/blog/autism-and-covid-when-every-day-is-stay-at-home-day monthly 0.5 2021-09-29 https://www.jaimecollins.com/blog/studies-say-preventing-dementia-begins-early monthly 0.5 2021-09-27 https://www.jaimecollins.com/blog/getting-more-out-of-life monthly 0.5 2021-09-30 https://www.jaimecollins.com/blog/journaling-during-covid monthly 0.5 2021-01-10 https://www.jaimecollins.com/blog/autistic-eyes monthly 0.5 2021-09-29 https://www.jaimecollins.com/blog/living-young-at-heart monthly 0.5 2021-09-29 https://www.jaimecollins.com/blog/surprises-while-walking monthly 0.5 2021-01-10 https://www.jaimecollins.com/blog/girl-in-the-mirror monthly 0.5 2021-09-22 https://www.jaimecollins.com/blog/three-rs monthly 0.5 2021-09-28 https://www.jaimecollins.com/blog/the-zen-of-exercise monthly 0.5 2021-10-04 https://www.jaimecollins.com/blog/emnzll8v7zocnv8n9sfwrpeq6wzr7z monthly 0.5 2021-10-03 https://www.jaimecollins.com/blog/cool-beans monthly 0.5 2021-09-29 https://www.jaimecollins.com/blog/know-no monthly 0.5 2021-02-10 https://www.jaimecollins.com/about daily 0.75 2021-11-29 https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/fcd9ad38-7ae2-4448-bb0b-53569ca0a997/Colonoscopy_DM_Fashion_January_2018+p1.jpg About Me - Make it stand out Sometimes driving volumes for recommended elective procedures can also save lives. When I was too young to remember, my grandmother nearly died of colon cancer. These and other factors converged to make this a regular priority. Here, I sought to surprise my audience, engage those of a particular age, create a memorable image as well as a sticky message that served to change the narrative around colonoscopies. And change behavior. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610298415198-L20KVFRMHNJO3I5862PU/Jaime+Collins+with+headset.PNG About Me https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1633448907704-4BOPDWKL3DV51IHI5TY4/on+Marcy.jpg About Me - Make it stand out On top of Mount Marcy, the highest peak in the Adirondacks. Coming back to form athletically after my gender transition was a years-long feat of endurance. This day in August 2021, I slayed this mountain and ate it for lunch. I find power and resilience in nature, and it delights me to know I can do, be, or achieve anything. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1633448662875-91GV2INZ4WNVCE6P0Z0T/Pride+Fest+in+the+Park.PNG About Me - Make it stand out Here I am MCing a very successful PRIDE Fest in the Park, the first ever such event in southwest Wisconsin. In standing in my own vulnerability, I inspired many others that day to stand in community and deliver their own unrehearsed narratives. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1633447280288-0WF0CZF0OC7AG6WR4Z26/star.PNG About Me - Make it stand out A very thoughtful, homemade Boss’s Day gift I received in 2018. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1633447490750-8UUF2HBLI4ACH4GXBYQ3/tour+eiffel.PNG About Me - Make it stand out Like most everything in life, the Eiffel Tower can be seen from a great many perspectives. This hopeful, humanistic one is one of my favorites. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1633439805843-5TU2RH8L0UDXSBPBNXQU/human+side+of+history.PNG About Me - Make it stand out In the midst of the pandemic, my team created a fun way to recognize co-workers with messages on heart stickers. A colleague placed this on my door. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1633449656462-KW9NXGHFXLUEVO02CJ0Y/chloe+jardin+de+Lux.PNG About Me - Make it stand out In an interesting snippet of family history, my daughter Chloe, the eldest of two, attended the Alliance Francaise in 2013, twenty five years after I did. This is Chloe in the Jardin de Luxembourg in Paris, just two blocks from that center of French language excellence and culture we both attended. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1633447799554-9J28J7M4IKPQQ01RNDJN/marathon+number.PNG About Me - Make it stand out I ran my first Marathon in Milwaukee in 1996. Here I am back in Milwaukee in 2017 on the eve of my first marathon as my authentic self. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1633448143110-LEHEUGJ2PZTNB35S47X1/health+literacy+heroes.PNG About Me - Make it stand out Thank you card I received after doing a Health Literacy Out Loud podcast on cultural competency in treating transgender patients. https://www.jaimecollins.com/resume daily 0.75 2025-12-16 https://www.jaimecollins.com/contact daily 0.75 2021-10-06 https://www.jaimecollins.com/home daily 1.0 2021-10-10 https://www.jaimecollins.com/case-studies daily 0.75 2021-02-12 https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610421689911-MB6Y2D2W58FROMMPFTOF/SH_PCPcreative+2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610421573179-1AT6YNLXAUWCHWL5WQZX/SH_PCP+Mailer+-+back.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610648218520-WQNFM5CTRI3VFC1HT8FF/How+are+you+SH_PCP+print.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610421653672-23PW491IULLYX9CZAFJ2/SH_PCP_pandemic_pills.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610421533831-F78WKHVGSQG3LAXNZVPF/SH_PCP+Mailer+-+front.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1611694060416-FWEGVKYMCJTSHP2CJBTJ/SHC_DrctMail_Growup_colnscpy_final-2+p2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1611687919437-XA73B5BE3E4LUOWED75G/MHL_DirectMail_Fall_2017p2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1611694690385-AHTM5AOLNFLJ8W16OMLM/myhealthylife2.png Case Studies Mast head for our My Healthy Life web pages. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1611696917716-XCGK8F7HDHNL6Z31Y6LL/100%2Bmile%2Bchallenge%2Bparticipants.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1611695139570-LQHY6V6B9JEEGQTU40LA/100+challenge+web+image.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1611687020490-IU0ICLW7VOEMOAN1MNWE/MHL_DirectMail_Fall_2017.jpg Case Studies Once known as “Heart Healthy Tuesdays” before becoming “My Healthy Life,” I have consistently assembled twice each year a series of outreach programs. I see these programs as a celebration of life. Through My Healthy Life, we offer everyone free, easily accessed education, bringing people together to learn, to be inspired, and to find new pathways to healthier behaviors. Above and below are the front and back of direct mail pieces advertising one fall series. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1611694032323-5LV87HGB8D5J8ZLEM30A/SHC_DrctMail_Growup_colnscpy_final-1+p1.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1611694550693-APE354373NZDGTOLSKTB/PCP_Print_V2_CC_for_presentation.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1612751939912-RH0CMW0D1OP2Y12M2M48/Journey+Book+Cover.jpg Case Studies The cover of our Journey’s values booklet, describing The Journey and the core human values and personal behavior standards. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1612750695612-GDD6Z31C0BX88NNVWOJ2/poster+1.jpg Case Studies Format for Posters https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1612752254193-F34Z5FV1TFZCN3RR35EJ/drivevalues.jpg Case Studies Our Core Values https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1612750268186-TP1ZUTJXV6G9IAAIKN39/journeylogo.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1612749285985-YE4T0RJVML0HL9ABH1UJ/rewards+hierarchy.PNG Case Studies https://www.jaimecollins.com/portfolio daily 0.75 2021-10-10 https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610420803018-0Q2S5SIOJGB6R851FWUS/Magic+eyes+1.jpg Portfolio I've defined and nurtured a brand that connects with consumers on what's most important to them. That work requires vigilant leadership to clarify why this focus is so crucial to differentiating our brand. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610295844137-8UAKD763LTRJJVIPKHLQ/Eye_Center_print_2018_53818_publication.jpg Portfolio Response. Ability. I have it. So even in rural environments where minority populations are smaller, I'm ensuring representation in our ads. This is a power I will not neglect for the sake of comfort or overlook due to my privilege. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610295886148-QOHL2QT6F1HOJU6ZV9CI/SHC_Telestroke_Print.jpg Portfolio To trumpet new technology that saves rural stroke victims by connecting them immediately with highly specialized neurology expertise, we did so in a way that also raised awareness of symptoms that too often go unrecognized. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610296384562-ER5VZFJXL2GBMQDKS9NZ/Referral-Source-xray.jpg Portfolio A national award winner: To raise awareness among potential referral sources, I put our message on a large sheet of x-ray film and delivered it in an oversized x-ray envelope that the target practitioner audience could not resist opening. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610295862532-8ED4SM66A5C4Z1QMKW8U/Epione_Print7125x11.jpg Portfolio Our staff deserved recognition. We helped the community appreciate the greatness of this team with a bold new name and a campaign furthering admiration for the team and what they do. See more at epionepavilion.org. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610295871854-DGCLPWK0JNS5AS2DY023/PCP_Print_V2_CC_for_presentation.jpg Portfolio Heart disease, diabetes, hypertension, dementia, and cancer take an enormous toll, and men are especially vulnerable given an aversion to preventive care that puts them at serous risk of chronic disease and death. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610296415860-EVGBLGFZ4D7JQXOM6CO5/See+our+Difference+FB.jpg Portfolio With exceptional experience in cataract surgery and a new investment in literally the world's best surgical technology, I felt a duty to help our communities improve their vision. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1612735134765-ETIU3WK9FDQDWYCGR6PQ/pink+Big+M.jpg Portfolio 50% of women who need mammograms don't get them. We collaborated with UW Platteville to bathe our world's largest M in pink light to raise awareness that mammograms save lives. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1612735155579-UV6XV3M5KJW71T75J2AC/ping+Big+M+ad.jpg Portfolio Pink swag alone never goes far enough. Our pink M campaigns are designed to boost use of technology with the power to save lives. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610420755893-VHX9VLE7SMWR9IAR008M/Happy+Birthday+Mammogram+card.jpg Portfolio This simple birthday card, mailed to women over 50 who have not had a mammogram in two years or more immediately boosted screenings by nearly 20% and maintained the increase the following year. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610420775775-IXI4UWS3NZHMX50E97G6/love+wins+coffee.PNG Portfolio I forged a partnership with a beloved local coffee roaster to support our fledgling Southwest Wisconsin Rainbow Alliance. The owners of Badger Brothers Coffee donated 50 percent of the proceeds. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610420788962-74RM64REPPQHE0IS8G6V/H2H+cover+2015.JPG Portfolio Telling stories is a powerful way to connect and further behavior change. My Heart2Heart magazine regularly helps tens of thousands better understand our health system and their own health. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610420820778-ACRA64IUO2RBBUV8853R/mest+family+article.JPG Portfolio Denise and John Mest are a delightful couple with an important story to tell. They also offered a wildly interesting personal history that compelled our readers to open our magazine and turn its pages. https://images.squarespace-cdn.com/content/v1/5fefa5a766132f51ded86716/1610420843563-JBCGDP5FA2IEP8OPQ29M/Myths+final+vA.jpg Portfolio To keep more care local, I juxtaposed coverage misconceptions with outrageous myths. Becarefulwhatyoubelieve.com was a part of a broader strategy.